MenAtWindows revives and dwells in a forgotten, lifeless urban space through a collective performance that turns not only by a photographic-click but in a truly lived artistic experience. . The abandoned buildings temporally fill up with significance by means of addition and subtraction. It is an instant work of art: the protagonists of the performance are the men in red; they repopulate the building for a moment, occupying empty and colourless spaces like a vital lymph that restarts to circulate inside the buildings. The purpose of the artist is to take possession once again of deserted places, metropolitan reality left without purpose where art’s goal is to fill and revitalize the emptiness. The building’s identity never changes it just transforms itself when a hundred people flow into the empty space that becomes art for a brief moment of the click. Everything inevitably is destined to return like before, motionless and deserted. The click is the only evidence of this artwork, like a sudden passage of life and meaning. The figures covered in red are a precise decision of the author to create a contrast with the grey of the scene. The red element does not have any political value or membership. On the contrary it has lived creating total uniformity among its participants to be notice in the blank spaces of the facade. With MAW, the artist decides to give a new look at shape and architecture lasting a long time with no meaning in the city where he lives. Before the performance starts, each building has been studied and observed for a long period. To be understood in every aspect of its uniqueness and complexity: All the spaces are reinterpreted through the artist’s sensibility to exploit their personality studying the volumes composing the structure. The choice of the shot, the position of the figures along the building lines, the setting of empty and full spaces, the choice of hour to stop the moment, all these elements come from the precise decisions of the artist before the performance. There are other unforeseeable and casual factors defining the performance (the light of the selected day the quantity of participants, the weather etc. etc. This is what makes the fixed instant of the click unique.

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